What is Backr?

Backr is a digital platform that allows fans to back professional women athletes and help bridge the gap to a living wage in exchange for exclusive content and increased engagement.



Who is Backr?

Backr is founded by two empathy-driven software engineers. Denise Duffy and Ethan Fertsch met in coding bootcamp in San Francisco back in 2016. Denise is a consummate fan who loves women’s sports. Ethan is a builder of meaningful applications and a supporter of underrepresented communities. They joined forces in 2018 to bring Denise’s dream to combine her technical chops, marketing research background, and product development skills in order to bring something that matters for women’s sports to life.


Why are we doing this?

We know that insufficient pay is a real problem for women athletes. Solving this problem means athletes have to worry less about their basic survival needs and can focus their energy on their performance and professional development.


As an athlete, how do I benefit?

You have an incredibly dedicated group of fans that are eager to support your journey through professional athletics. We are enabling that connection and devotion in a really unique way that allows fans to directly financially support and engage with you. As a result, you get access to a pool of individuals who are truly your Backrs.


How do my fans benefit?

Fans view athletes as special people in this world for a variety of reasons. Some fans are true supporters of your career and want to help you grow but feel like faces in a crowd of casual followers on social media. Our platform allows your fans to directly financially support you and moreover, have a positive impact on the women’s sports space.


Our Product

Our monthly, subscription-based product is broken down into three levels.


Bronze: Fans receive an SMS message one hour before competitions you’re involved in, notifying them that you’re playing and providing them with information on how to watch. This increases visibility for you and your sport. As an athlete, you don’t have to do anything, just claim your site and you can receive income from your fans through Backr. Release Date: July 1st, 2019


Silver: Fans receive the Bronze product in addition to weekly social media-like updates that you craft and control. Most athletes are already doing this through traditional social platforms like Instagram and Twitter. With Backr you get paid for it through your fan’s subscriptions. Release Date: September 15th, 2019


Gold: Fans receive the Level Bronze and Silver products in addition to monthly updates that we are referring to as “Athlete Produced Media”. You have complete creative control over this product as long as it is a substantial, digital product that fans can checkout or download. Some examples might include skills videos, music that you have produced, nutrition plans, or a blog about your journey. Release Date: October 15th, 2019


Ultimately, Backr will become a marketplace that incorporates the current product while also allowing women athletes to promote their own merchandise and memorabilia.