An Inspirational Fan Experience

Our Philosophy

Athletes are incredible. We all can learn from people who push through limits in their minds and their bodies. However, women athletes are often broke. Seriously, it’s really bad. Did you watch the FIFA Women’s World Cup this past summer? Some of these athletes made less than 1000 USD playing their sport in the previous year at the highest level.

We at Backr cannot control how much athletes are paid by their teams or federations. What we can do is disrupt this space and show you that women athletes are powerful people and influential brands on their own in this trillion dollar global sports industry.

The Problems

Only 4% of sports coverage is dedicated to women’s sports. Week to week, the array of networks and streaming sites that provide such coverage are often inconsistent, perpetuating the issue. Current fans often find navigating this confusing landscape challenging and new fans face a difficult barrier to entry.

Fans are drawn to individual athletes, not just the teams they play for. Many athletes play in multiple leagues and for a variety of teams, making it complicated for fans to determine how and when to watch their favorite athletes.

Some general game time notification systems exist, however, none are specifically designed to inform fans of when and how to watch the competitions of women athletes.

Fans crave life-affirming insight and connection with women athletes. Women athletes produce amazing content yet they don’t get paid for this.

Women athletes are typically not earning an annual salary that constitutes a living wage, despite playing at the professional level. As a result, they often take on second or third jobs, which affects their sports performance. This dynamic has forced some athletes to give up doing what they love and leave sports entirely.

Our Solution

Backr is a platform that allows fans to emerge from the crowd and financially support professional women athletes. In turn, athletes provide personal insight into their journeys through digital content, and create relationships with the people who support them.

Financially backing an athlete will help them make their rent, give up that second or third job, allow for time to advocate for higher pay and conditions in their sport, and most importantly help them focus on their performance.

We know that once a person begins to follow and regularly watches these incredible athletes and their competitions, they get hooked and want to find out more about their heroes. Our ultimate goal is to create the most innovative fan experience out there and find creative ways for women athletes to interact with their true fans.

The Team


Denise Duffy is obsessed with women’s sports. She is a five time hackathon winner, the founder of Food Feedback, and has an educational background that includes Rensselaer Polytechnic Institute and Dev Bootcamp.


Ethan Fertsch holds a B.S. in Biology. A Former neuroscience researcher turned Software Developer, Ethan is a fan of building meaningful applications and supporting underrepresented communitunities.